Nowadays, you are either:
male or female
democrat or republican
cat lover or dog lover
and now--
PC or Mac.
It's funny how a household item has turned into something that defines who we are. They say Mac users are snobby and arrogant...while PC users are slow and not hip.
I will admit- I'm a Mac. I have been for nearly 3.5 years. And I do believe that Mac's are superior to other laptops because they are much easier for me. Although, I am proficient on both a PC and a Mac, I find that projects take less time and stress when performed on a Mac.
And in the work force, time equals money.
However, what catches my eye the most are the PR/Marketing campaigns launched by both companies. Mac's commercials are hilarious with the person acting as a PC and the other as a Mac and that helps people relate to each--especially when Mac points out all the problems PC has (even if you are a PC you have to admit they are right about the problems) and the lasted PC commercials with the tag line, "Windows 7 was my idea" are very audience centered.
I will leave you with two commercials--a PC one and a Mac one. Choose which one is a better PR campaign and why and tell me in the comments.
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